Success Meaning: From 100 Days To 100 Crores

A film was considered 'hit' if it ran over 100 days, until few years ago. Nevertheless, meaning of 'success' has been changed today with producers motive of earning more money before the film disappears from theaters. 100 crores is new phrase being heard frequently in film circles off late.

Usually, openings will be high for a star hero film. So, producers are releasing films in as many screens as possible to cash on particular hero's craze. Hence, it has become tough task for any movie to run over 100 days. Certainly, we should not blame producers because piracy has also become a big worrying factor for them. Pirated prints of all new films are getting available on internet within 2 to 3 days after its actual release in theaters. Thus, only option for producers is locking number of screens, rather aiming 100 days run.

Baahubali and Srimanthudu are fanciful pictures among recent outings. While Baahubali grossed over 500 crore, Srimanthudu reached 100 crore mark within week days. Few Bollywood production houses are venturing to Tollywood, estimating market range of Telugu cinema today.

But, this new strategy of 100 crore is good only for star hero films. Because of this new development small cinema is hardly getting theaters.