Satellite rights prices are becoming Talk of the industry now. Previously in Telugu, there used to be only 2 channels ETV and Gemini. After that when MAA and ZEE started their proceedings, there developed a competition to acquire satellite rights. As a result, producers started making money up on the demand. To be frank, it is satellite rights which are bringing the producers into profit zone in Tollywood.
Recent Sensation was Superstar Mahesh Babu’s Srimanthudu. It was heard that this movie satellite rights are acquired by ZEE network for a whooping price and also for a record price till date for any Telugu movie. Srimanthudu being a Family entertainer and having some mass elements and Mahesh Babu being Universal Hero made them to step forward to buy this movie for such a record price.
