Allu Arjun and Trivikram combo Son of Satyamurthy is continuing its steady run near box office. It has emerged as the biggest grosser of the year but it will be also biggest money loser for the distributors. The distributors from all the territories has bought the rights for fancy prices, the film may has to go for steady collections for two weeks to recover the amount invested by distributors. Makers are also keeping their best in promoting the film. However, Thanks giving meet may give a boost to the collections.