Pilla Nuvvuleni Jeevitham's TV rights to MAA

Basking on the surprise success of the November 14-release Pilla Nuvvu Leni Jeevitham is actor Sai Dharam Tej, whose debut venture's satellite rights went to MAA TV recently for a good price. Pitting against Dasari's Errabussu, the film's non-linear screenplay emerged to be its biggest strength in drawing audiences to the theatres. Regina Cassandra and Jagapathi Babu, apart from the male lead, were the ones to earn a good share of reputation for their acts in the AS Ravikumar Chowdary-directorial.

The cast and crew of the action-entertainer are currently on a state-wide tour, commemorating the success of the film, travelling across several districts of Telangana and Andhra. "We've finished covering select theatres in Telangana. We shall be touring the likes of Kakinanda, Rajahmundry, Vijayawada and Vizag in the coming days," said a source to The Times of India.

The lead actor's next film will be Dil Raju's Subramanyam For Sale with the Mirapakai-maker Harish Shankar.