How Baahubali Changed Business Equations?

Magadheera's highest collections record was unbroken until Attarintiki Daredi arrived. It took almost 4 years to register a new industry hit in Tollywood. While the ace director SS Rajamouli took Telugu pride to another level with Magadheera, the same director changed Tollywood business equation with recent outing Baahubali. The Prabhas and Rana starrer film emerged as India's third highest grosser minting over 570 crores worldwide hitherto. If their plans to release International version of the film are implemented, Baahubali would take first or at least second slot.

Favorably, Baahubali is helping Tollywood to increase its market range. While it remained a dream task for any Telugu film to reach 60 crore mark, now it has become easy chore post Baahubali released. Mahesh Babu's Srimanthudu is likely to end as second highest grosser, thanks to Baahubali that opened market for Telugu cinema in several territories like Tamil Nadu, Kerala, Northern States and few foreign countries. If Srimanthudu was released before Baahubali, the movie would have collected 50 to 60 Cr shares hardly. 

As per trade experts, pre release business for upcoming Telugu films has been increased with Baahubali effect. Corporate companies like Eros International, UTV are keen on buying Telugu films. This is really a good sign for Telugu cinema trade.