Mahesh's wife Namrata Sirodhkar is always behind Prince and looks after his works. Now she came directly on light and demanding for 1 crore to give the broadcasting rights of Srimanthudu audio launch. Naturally Mahesh Babu's films has a great craze which is now being cashed by his wife Namrata.
1 crore for an audio launch seems too much. However Bahubali's audio broadcasting rights have been sold out for one and half crore, a channel bought them keeping the budget of the film and the huge expectations over it. In the past a channel bought Seethamma Vakitlo Sirimalle Chettu rights for 25 lakhs which has the combination of Mahesh Babu and Venkatesh.
