Baahubali follows Dhoom 3 model

Usually, A 30-second video songs of Telugu Films will be unveiled prior to the release and it applies to new releases in other South Film Industries as well. When it comes to Bollywood, The video footage will be up to 2-3 minutes to build the buzz around the movie.

In case of 'Baahubali', SS Rajamouli decided to go against the trend of releasing video song promos before the release date. He believes the grandeur and scale of 'Baahubali' could be experienced best when viewed on a big screen rather than on Television. As the movie has already been carrying tremendous positive buzz after the release of theatrical trailer, Makers feel there is no need to create more hype and it's the reason behind not releasing any promo songs at the music launch held in Tirupati. Prior to the theatrical release on July 10th, One more trailer of 'Baahubali' will be released and you can't expect anything more than it.

This is a strategy followed by the makers of Aamir Khan and Katrina Kaif's 'Dhoom 3' and it worked wonders at the Box Office. It's now the turn of 'Baahubali' to shatter the records!

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